Bayer and Sports
Bayer – one of Germany's biggest sports sponsors
Bayer is one of Germany's biggest sports patrons and sports sponsors. Indeed, there is probably no other company
which supports such a wide range of activities in professional, recreational, youth and disabled sports;
which has concluded sponsorship contracts with individual athletes and with teams, promoters and sports associations;
which sponsors sports through both funding and investments in facilities and infrastructure (e.g. construction of sports facilities).
At the beginning of the 20th century, Bayer began sponsoring sports clubs in the communities surrounding its production sites in order to help its employees make constructive use of their leisure time.
Today, the company supports 27 sports clubs near its sites which bear the name "Bayer" in their emblem.
Today, the company supports 27 sports clubs near its sites which bear the name "Bayer" in their emblem.